Mr. Snow goes Hollywood
Well not really. But when Mr. Snow founder and textile processing genius Jens Reindl opens his e-mail inbox on Friday, he is quite happy: Red Bull wants to shoot a teaser video for the Copenhagen Winter Games – and to include the textile snow of Mr. Snow !
The Copenhagen Winter Games will take place on the 3rd and 4th of November 2017 and are the first double World Cup for Ski AND Snowboard ever. In addition, athletes can qualify for the event in the new “Big Air” discipline for the Winter Olympics in PeyongChang 2018.
The two main protagonists in the shoot will be Red Bull athletes Oscar Wester and Jesper Tjäder. The two have been at the forefront of the world’s best freeski riders for years, and will do some crazy stunts in urban Stockholm on stair railings, on walls, and on Mr. Snow’s textile snow.
How the video will look exactly, we don’t know yet. Maybe like this.
We are curious. The fact is, it will be filmed this week and it will be displayed on all the social media channels of the energy manufacturer, heat up the popcorn!